Singapore-headquartered · Advising across Asia since 2014
Cross-border growth, capital & M&A advisory across Asia.
Kingston United Group helps businesses, investors and entrepreneurs allocate capital, close deals and enter new markets across Asia — through one integrated advisory team headquartered in Singapore.
What we do
Three pillars. One integrated mandate.
Most advisory firms specialise in a single lane — wealth, deals, or market entry. KUG was built as one team across all three, so advice in one area is always informed by what we see in the others.
Wealth & Capital Allocation
Helping capital move efficiently, securely and strategically across jurisdictions — from family office structuring in Singapore to cross-border asset allocation and wealth preservation.
- Family office advisory and structuring
- Cross-border capital and asset allocation
- Corporate restructuring and wealth preservation
Mergers, Acquisitions & Fundraising
Connecting businesses, investors and opportunities on both sides of the table — and staying engaged through valuation, diligence and negotiation until the deal closes.
- Buy-side and sell-side advisory
- Business valuation and due diligence coordination
- Fundraising strategy and investor matching
International Business Strategy
Helping organisations expand and operate internationally — with market entry strategy, corporate structuring, local intelligence and on-the-ground execution across Asia and beyond.
- Market entry and expansion strategy
- Corporate structuring and business setup
- Local partners, intelligence and execution
Where we work
Global reach. An ASEAN centre of gravity.
We work wherever our clients' capital and ambitions take them. Singapore gives them a stable hub at the centre of ASEAN's ten connected economies, and our network extends across Greater China, India, Northeast Asia, the Gulf — and a worldwide bench of 200+ professionals beyond.
Singapore
Asia's leading financial and legal hub — deep capital markets, rule of law and the natural base for regional structures.
ASEAN's ten markets
From established manufacturing bases to fast-scaling consumer economies — one connected region we cover end to end.
Greater China & HK
Outbound capital, supply chains and a super-connector into global markets.
India, the Gulf & beyond
The world's fastest-growing major economy, the Gulf's capital gateway — and partner coverage worldwide.
Who we support
Sector agnostic. Outcome focused.
We don't specialise in one industry — we specialise in outcomes for the businesses, investors and entrepreneurs we work with, across technology, manufacturing, healthcare, financial services and beyond.
Families & private wealth
High-net-worth individuals and families structuring, preserving and repositioning wealth across jurisdictions — often with Singapore as the base.
Business owners & SMEs
Founders preparing to raise capital, sell, acquire, or expand into new markets — with an advisor who stays engaged through execution.
Investors & institutions
Family offices, funds and corporates looking for qualified deal flow, local intelligence and trusted counterparts across Asia.
How we work
A disciplined path from first conversation to closed outcome.
Every mandate follows the same sequence — so you always know where you are, what happens next, and who is accountable for it.
Discovery
We start by understanding your goals, constraints and the markets you're trying to reach.
Consultation
We walk through the opportunity together, validating fit and aligning on what success looks like before any plan is locked in.
Strategy
We build a sequenced plan across capital, structure and market entry — then assemble the right counterparts from our regional network.
Execution
We coordinate diligence, negotiation and filings so deals and market entries close cleanly.
Scale
We stay engaged as you grow — new markets, follow-on capital, the next transaction.
Trusted across the region
Partners, media & recognition.
Our people
Led from Singapore. Connected across Asia.
A senior team backed by a global network of advisors across finance, law and industry.
Michelle Tan
President & Group CEO
Michelle leads KUG's capital and M&A practice, working with founders, investors and family offices on cross-border deal structuring and growth financing across Southeast Asia.
Alvin de Souza
Business Development Director
Alvin leads KUG's market entry and business strategy practice, helping organisations expand operations and build partnerships across Asia.
Addy Ang
Partnership Development Director
Addy builds and manages KUG's partner network across Singapore — the professional firms, institutions and introducers that extend the reach of every mandate.
Insights
Perspectives from across Asia.
What we're seeing across wealth structuring, M&A and market entry — drawn from live mandates and conversations across our network.
Setting Up a Family Office in Singapore: Structures, Incentives and Timelines
Why Asia's wealth is consolidating in Singapore, which structure fits which family, and what the setup actually involves.
M&APreparing to Sell Your Business in Southeast Asia: An Owner's Guide
The gap between what owners think their business is worth and what buyers pay is usually created years before the sale. Here's how to close it.
StrategyThe Asia Expansion Playbook: Choosing Your First Market and Entry Route
Asia is not a market — it's a dozen markets wearing one name. The two decisions that determine whether your expansion compounds or stalls.
Ready to explore Asia? Let's build your next chapter.
Tell us whether it's capital, a deal, or a market — and we'll bring the right people to the first conversation.